Price your handmade listings so they actually turn a profit. Add up materials, your time, and overhead, set a profit margin, and this tool grosses the price up to cover Etsy’s listing, transaction, and payment fees — so the money you want is the money you keep.
Suggested Etsy price
At a 30% margin, your costs of $51.00 plus $15.30 profit need $66.30 in hand. Listing at $73.76 covers about $7.46 in Etsy fees so you still keep your full profit.
How Etsy fees add up
| Fee | Rate |
|---|---|
| Listing fee | $0.20 per listing |
| Transaction fee | 6.5% of sale |
| Payment processing | 3% + $0.25 |
Rates vary by country and change over time — check your Etsy account for exact current fees. Shipping and offsite-ad fees are not included here.
Pricing tips
- Always pay yourself for your time — unpaid labor is the most common pricing mistake.
- Set margin high enough to survive sales and discounts without losing money.
- Round to confident prices ($73.76 reads better as $74 or $75).
- Revisit prices when material costs rise.
Frequently asked questions
How do I price handmade items for Etsy?
Add your materials, your labor (hours times an hourly rate), and overhead, then add a profit margin. Finally raise the price enough to cover Etsy fees so your profit survives.
How much are Etsy fees?
Typically a $0.20 listing fee, a 6.5% transaction fee, and payment processing around 3% plus $0.25. Rates vary by country and change, so confirm in your account.
Should I include my labor in the price?
Yes. Your time is a real cost. Leaving it out means you are effectively paying customers to take your work. Pick an hourly rate you would accept and bill every hour.
What profit margin should I use?
Many handmade sellers aim for 25 to 50% on top of full costs, leaving room for sales and wholesale while still earning. Test what your market supports.